Customer case | Supermarket shelf project in Mongolia

Project Overview

Project country: Mongolia
Project type: Overall configuration of supermarket display shelves
Product category: Single-sided supermarket shelf / Double-sided supermarket shelf

Product Specifications

• Single-sided supermarket shelf: 1100mm × 450mm × 1800mm (300 sets)
  
• Double-sided supermarket shelf: 1200mm × 900mm × 2000mm (500 sets)

Delivery quantity: A total of 800 sets
Cooperation status: Delivered, entering the subsequent cooperation phase

The client is a local supermarket chain operator in Mongolia, with stores primarily located in Ulaanbaatar and surrounding cities. As the store scale expands and the range of merchandise increases, the client plans to systematically upgrade the existing display equipment to enhance product presentation capabilities, load-bearing safety, and overall store image.

Market demand and challenges
In the retail market environment of Mongolia, customers have raised higher demands for supermarket shelves:

• The products are displayed in a centralized manner, and some of them are relatively heavy, thus requiring high load-bearing capacity of the shelves
  
• Due to limited space in the store, it is necessary to increase display density while ensuring sufficient aisle width
  
• The harsh and cold climate environment poses challenges to the structural stability and service life of metal racks
  
• In high-frequency replenishment scenarios, the shelves need to remain stable and undistorted for an extended period of time

Solution
Single-sided supermarket shelf (1100mm × 450mm × 1800mm) - 300 sets
This model is primarily intended for use in the wall-facing areas of stores, suitable for displaying food, daily chemical products, and a mix of light and heavy goods.

• The structure is sturdy and suitable for long-term high-frequency use
  
• The height of the shelves is adjustable, allowing flexible adaptation to different products
  
• Single-sided design effectively utilizes wall space and keeps the aisle clean

Double-sided supermarket shelves (1200mm × 900mm × 2000mm) - 500 sets
This model is used in the island and main aisle areas of stores and serves as the primary display medium for merchandise.

• The double-sided display structure significantly increases display capacity
  
• Deepened layer board design, suitable for heavier goods such as beverages, grain, and oil
  
• Strengthen the column structure to ensure stability under conditions of centralized display and frequent replenishment

The reasonable combination of single-sided and double-sided shelves makes the store layout more scientific, significantly enhancing the overall display effect.

Logistics and installation
Considering the characteristics of Mongolia, such as long transportation distances and complex climatic conditions, our company has customized a reinforced export packaging solution for this project, effectively preventing deformation or damage to the shelves during transportation and loading/unloading.
After the arrival of the shelves, the installation was successfully completed with the cooperation of the customer team, and all shelves passed the inspection in one attempt.

Customer feedback
After the shelves were officially put into use, the customer stated:
"The new shelves are very sturdy and stable. The double-sided shelves significantly increase the display quantity of goods, while the single-sided shelves also make full use of wall space, making the overall store look more tidy and professional."

Project achievements and subsequent cooperation
The successful implementation of the supermarket shelf project in Mongolia has not only effectively improved the display efficiency and operational stability of the client's stores, but also further enhanced our company's market recognition in Mongolia and surrounding markets. The client has confirmed that they will continue to maintain a long-term partnership with our company in subsequent new store construction and equipment upgrade projects.